Immersify KL is a walk-through digital art gallery at The Labs, inside Bukit Bintang City Centre (BBCC) in Kuala Lumpur. Spanning around 30,000 square feet, it combines large-scale projections, spatial sound, interactive walls, and themed environments that put you inside the artwork rather than viewing it from a distance.
The gallery is indoors and open into the evening, making it a convenient activity for families, couples and anyone looking for something different to do in the city. It is also accessible from Hang Tuah station, with LRT and KL Monorail connections.
The Immersify KL tickets can be purchased online or at the venue, subject to availability. Booking ahead helps you secure a suitable entry slot, particularly on weekends and public holidays.
Here is what to see inside, how much tickets cost, when to visit and how to reach the gallery. If you are also planning to see Merdeka 118, remember that it is a separate landmark rather than the building that houses Immersify KL.
What Immersify KL Is: 30,000 sq ft of Digital Art
Immersify KL occupies approximately 30,000 square feet on the ground floor of The Labs at BBCC, at No. 2 Jalan Hang Tuah, Kuala Lumpur. Instead of traditional displays behind glass, the gallery uses digital projections, light, sound and interactive installations to create immersive environments.
The experience takes you through a series of specially designed zones, each with a different visual theme. Some are built around nature and landscapes, while others use abstract patterns, light effects and moving images to transform the room around you.
It is suitable for families, couples, groups of friends and visitors interested in digital art or photography. You can walk through at your own pace, pause for pictures and spend extra time in the rooms that interest you most.
Allow around 1.5 to 2 hours for a relaxed visit. The attraction is indoors, so it can also be a useful option when Kuala Lumpur’s weather makes outdoor sightseeing less appealing.
Inside the Gallery: Digital Art Zones to Look Out For
The gallery combines colourful environments, interactive installations and large-scale visuals. Each space offers a different experience, so it is worth taking your time rather than moving quickly from one room to the next.
Glowing Garden combines digital flowers and koi fish with visuals that respond to movement. The effect makes the floor and walls feel like part of a living garden.
Mystic Falls uses flowing water imagery across walls and beneath your feet, creating the impression of moving through a digital waterfall.
Moonlight Memories brings Malaysian wildlife and landscapes into a large circular-screen environment. Its visuals also create a distinctive backdrop for photographs.
Neon Jungle transforms rainforest-inspired scenes into glowing colours, with digitally rendered animals appearing across the environment.
Canvas Jungle and Canvas Ocean offer a more hands-on activity. You colour an animal or sea creature and watch your creation appear within the digital environment.
Starlight Garden and Prism Shine focus on patterns, shifting colours and light. They are visually striking spaces, so follow the gallery’s instructions and avoid touching or shaking the installations.
The Art Gallery presents works associated with artists such as Gustav Klimt, Claude Monet and Vincent van Gogh through dynamic lighting and sound.
Some rooms, including Turning Moment, feature flickering lights and intense visual effects that may be uncomfortable for certain visitors. Keep this in mind when planning a visit with children or anyone sensitive to flashing lights.
Immersify KL Opening Hours, Last Admission and Best Time to Visit
Immersify KL’s official website lists its opening hours as 10 am to 10 pm daily, with last admission at 8:30 pm. Opening hours and entry arrangements can change, so check the official information before setting out.
Allow approximately 1.5 to 2 hours for the complete experience. If you arrive close to last admission, you may have less time to explore the rooms at a relaxed pace. Aim to arrive well before 8:30 pm if you want to see the full gallery.
Weekday mornings are a good option if you prefer a quieter visit. Weekends and public holidays can be busier, especially for families and visitors taking photographs.
When buying tickets online, choose an available entry slot and arrive at least five minutes before the scheduled time. The gallery’s terms state that late arrival does not guarantee entry at the booked time.
If you are sensitive to flashing lights or intense visual effects, check the visitor guidance before your visit and take breaks when needed.
How to Get to Immersify KL from Hang Tuah Station
The most straightforward public transport option to reach Immersify KL is Hang Tuah station, served by the LRT and KL Monorail. From the station, follow signs towards Bukit Bintang City Centre (BBCC). You can walk through LaLaport or use the BBCC entrance from outside, then take the escalator or lift down to the gallery.
This route is useful if you are travelling from other parts of Kuala Lumpur without a car. Check the relevant rail route and service information for your starting point, especially if you are travelling late in the evening.
You can also use a taxi or ride-hailing service and ask to be dropped off at BBCC. Once there, follow the signs to The Labs and the gallery entrance.
If you are using public transport, allow a little extra time to find the correct entrance and reach the ground-floor gallery. The venue is inside the BBCC development, rather than at the base of Merdeka 118.
Immersify KL and Merdeka 118: Know the Difference
Merdeka 118 is one of Kuala Lumpur’s most recognisable landmarks and stands approximately 679 metres tall. However, Immersify KL is not located inside the Merdeka 118 tower or at the base of its precinct. The gallery is at The Labs, Bukit Bintang City Centre, on Jalan Hang Tuah.
You can plan both attractions as part of a wider Kuala Lumpur itinerary, but treat them as separate stops and allow time for the journey between them.
The View at 118 is the tower’s planned observation-deck experience. Check the official Merdeka 118 website for current public opening and ticket information before including it in your plans. Do not assume that observation-deck tickets are available simply because the tower can be viewed from outside.
For visitors who mainly want to see digital art, Immersify KL works as a standalone activity. You do not need to combine it with the tower to make the visit worthwhile.
Other Things to Do Around Immersify KL
The gallery’s location at BBCC makes it easy to combine your visit with shopping or a meal. LaLaport BBCC is nearby, with plenty of retail outlets and dining options that work well before or after your gallery slot.
If you’re planning other things to do in Kuala Lumpur, you can also explore the city’s Chinatown, Petaling Street market, Central Market and Merdeka Square. These are separate stops, so check the route and allow for a longer walk or a short ride rather than assuming they are all immediately beside the gallery.
A practical plan is to spend the first part of the day exploring the city, have a meal around BBCC, and then visit Immersify KL in the afternoon or evening. Alternatively, visit the gallery first and continue to another part of central Kuala Lumpur for dinner.
Choose the order based on your ticket slot and transport plans. If you are also visiting Merdeka 118, check the current access arrangements for that precinct separately.
Immersify KL Ticket Prices and Booking Tips for 2026
Immersify KL sells admission tickets for Malaysian MyKad holders and non-Malaysian visitors. The official website currently lists the following prices:
| Ticket type | Malaysian / MyKad holder | Non-Malaysian |
| Adult, ages 13–59 | RM68 | RM88 |
| Child, ages 3–12 | RM35 | RM55 |
| Child under 3 | Free | Free |
| Student | RM58 | RM75 |
| Senior citizen, age 60 and above | RM30 | RM50 |
| Guest with disabilities | RM20 | RM30 |
Student tickets are available at the gallery counter with a valid student ID. The listed senior-citizen rates apply on weekdays, excluding public holidays. You may need to show your MyKad or other required identification to verify eligibility.
The official website also lists family packages. For example, packages are available for one adult and one child, or two adults and one child, with prices varying by visitor category. Check the current ticket page for the package that applies to your group.
These prices are published rates, not a guarantee that every ticket category will be available for every date. Prices and availability can change, so confirm the total and conditions before paying.
You can purchase tickets through the official Immersify KL ticket page or at the venue, subject to availability. If you book through redBus, follow the entry instructions: join the counter queue and show your M-ticket for the QR-code scan. For an official-site booking, keep your ticket confirmation ready and follow the admission instructions provided with it.
Choose your date and time carefully. Tickets are date- and time-specific, and the official terms generally state they are non-refundable. Booking ahead is especially sensible if you are visiting on a weekend or holiday.
The Bottom Line
Immersify KL offers a walk-through digital art experience across approximately 30,000 square feet, with immersive projections, interactive installations and rooms inspired by nature, light and famous artworks. It is located at The Labs in Bukit Bintang City Centre, not at the base of Merdeka 118, and is accessible via Hang Tuah’s LRT and Monorail stations.
The opening hours are 10 am to 10 pm daily, with last admission at 8:30 pm. Allow around 1.5 to 2 hours, check the ticket price for your visitor category, and book ahead if you have a fixed schedule. You can then pair the gallery with shopping or a meal at BBCC, or plan Merdeka 118 and other Kuala Lumpur attractions as separate stops.
Frequently Asked Questions
What is Immersify KL?
Immersify KL is an indoor digital art gallery at The Labs, Bukit Bintang City Centre, Kuala Lumpur. It uses large-scale projections, sound and interactive installations to create walk-through art environments.
How much are Immersify KL tickets in 2026?
The official website lists adult tickets at RM68 for Malaysian MyKad holders and RM88 for non-Malaysians. Child tickets for ages 3–12 cost RM35 and RM55 respectively, while children under three enter free. Check current prices and eligibility before booking.
What are the opening hours and last admission?
The official website lists opening hours of 10 am to 10 pm daily, with last admission at 8:30 pm. Arrive well before the final entry time to give yourself enough time to explore.
How long should I spend at Immersify KL?
Allow around 1.5 to 2 hours for a relaxed visit. You may need more time if you enjoy taking photographs or spending longer in interactive zones.
How do I get there by public transport?
Take the LRT or KL Monorail to Hang Tuah station. Follow signs towards BBCC and LaLaport, then find The Labs and take the escalator or lift down to the gallery.
Is Immersify KL inside Merdeka 118?
No. Immersify KL is at The Labs, Bukit Bintang City Centre, on Jalan Hang Tuah. Merdeka 118 is a separate landmark, so allow time to travel between the two.
Can I buy tickets at the door?
Yes, the official website says tickets may be available at the entrance, subject to availability. Advance booking is recommended, particularly during busy periods.